The most frequently asked question I’ve seen online and been asked personally, is why? Why do I need it? Why do my clients need it?
There are several reasons that Luxe is useful for different business models.
Stocking both systems enables us to provide a true custom service based on nail condition and lifestyle. A full service nail professional should be able to diagnose and prescribe the perfect fit product for each and every client that sits at their desk, Luxe allows us to do just that. As a professional I want to be able to offer the very best service that is individually tailored, and this creates client loyalty which is always good for business.
It is a premium service with a patented formula, exclusive pro shades, comfort cap and superior curve hugging brush. Precious time is saved with the 2 step application and it’s ready to remove in 60 seconds, saving 15 minutes per service. What would you be able to do with an extra 15 minutes? You could upsell to spa services or nail art for example, increasing profit potential. Time is a luxury, not only to the professional, but also many consumers. Many clients are short on time, and service speed can be a very important factor in choosing their nail professional. We live in a busy world where we are very often short on time, there are so many clients that will benefit from a super-fast service when they’re in a rush. All this combined with no nail damage, stunning shades, high gloss shine and a strength level that is customised to their needs means a unique, professional service they can only get at the finest salon – your salon.
Pricing is also being discussed widely, and I am personally pricing Luxe at the same level as classic Shellac which is the recommendation from CND. Luxe sits within the Shellac family and is still a premium nail service just like the classic version. The product is premium, luxury and high end so it deserves a premium price. It costs more per bottle than classic Shellac, however it is a 12.5ml bottle rather than 7.3ml and with the elimination of base coat, this means a lower cost per service making it more profitable for the professional, enabling us to work smarter, not harder. I am proud to stock some of the most scientifically advanced products on the market, and you better believe I am going to charge properly for it!
Can you still use your massive glitter, embellishment and foil stash with Luxe? Yes you can! Luxe has the perfect sticky top film that loves nail art of all varieties! I am currently sporting both glitter and foil on Luxe: Temptation and I must say I love it and have had so many compliments. When getting creative with any nail art on Luxe – CND recommends to apply both colour layers and top coat and then apply your nail art for best results. Don’t forget that the addition of nail art or extra layers will affect removal time.
And even better news – both Luxe and Classic Shellac colours can be layered making the colour possibilities almost infinite! As always, the unique formulation means that the colours can’t be mixed together before curing but layering is a great way to get creative. Totally interchangeable colours and topcoats make Luxe the perfect addition for those who already stock classic Shellac!
If you have any questions at all about CND Shellac Luxe, please leave a comment and I will do my best to answer as soon as possible!